Billboard Advertising in Chicago
Billboard advertising in Chicago can offer your business a significant boost in local or national brand recognition. With billboards on major highways and high-traffic areas around the city, out-of-home (OOH) campaigns have proven time and again to have best in class ad-retention. With a population of roughly 8,675,980, Chicago provides a large number of billboards to reach your target audience with hyper-focused and Chicago specific ads. Advertise on Chicago billboards and start engaging your customers today.
For any campaign from recruitment to fundraising to brand marketing, billboards prove to be an effective method for reaching a wide audience.
Why is Billboard Advertising in Chicago Effective?
Because our collective screen time rises every day, it may be tempting to invest your ad budget exclusively in online channels. However, recent trends indicate that digital ad spends may not be as successful as they’re thought to be.
Billboard advertising in Chicago remains a sound strategy because it places your brand and message in the public eye in a way that’s impossible to ignore.
Enables Geotargeted Campaigning in Chicago
With prime billboard locations across Chicago, there are many spots to display your message. Your brand can get specific by securing a billboard that’s right along a major freeway, side street, or even a particular intersection.
Regional demographic data gives insight into what type of people may view your billboard. You have the opportunity to carefully consider the best area in or around Chicago to show your ad.
When you have access to information such as age, gender, and even socioeconomic class, you can develop an OOH campaign that appeals to and reaches your target audience.
Displays Eye-Catching Graphics
Posters, large-format static bulletins, and digital billboards are your canvas. A big one at that. Alongside location, ad design is key to an effective OOH campaign.
There are outdoor ad best practices that help ensure that your billboard in Chicago gets the recognition and engagement it deserves. Minimal words, colors that pop, and a clear call to action make for a successful artwork. After all, you only have a few seconds to create a lasting impression.
With this in mind, a seasoned graphic designer is a must. Many agencies offer in-house design free of charge. This takes the designing off your shoulders while allowing you to maintain creative control.
How Do I Rent a Billboard in Chicago?
The Chicago billboard rental process is simple. An experienced Outdoor Media specialist will streamline it from start to finish so you can get your campaign up and running as soon as you need it.
After sharing some details about your campaign goals, an OOH expert may send a custom proposal with potential placements including rental rates, availability, images, and exact location information. Once you nail down the best option for your campaign, the specialist will generate a contract, secure your board and coordinate with you on artwork.
When your campaign start date hits, your Chicago billboard will go live. It’s an efficient process that doesn’t require you to be an outdoor advertising whiz.
Billboard advertising in Chicago can be extremely worthwhile if done right. Want to learn more? Get in touch with a specialist to kickstart the rental process and amplify your brand.
What to Expect With Billboard Advertising in Chicago
As with any marketing or advertising campaign, billboard advertising in Chicago should involve careful consideration. You should know exactly what you’re getting into. No one wants to feel blindsided when it comes time to make a payment.
Billboard advertising in Chicago prices vary depending on a number of factors including, but not limited to:
- Impression count
- Board size
- Exact location
For example, a large format board along a major highway will likely have a higher rate than a poster-sized one located on a rural road. It's all about eyeballs.
How Much Do Billboards Cost in Chicago?
Below are some average billboards in Chicago costs. These are based on all available inventory we have researched in the area, but for specific rates and availability contact a local sales rep who can help you setup a campaign.
| Type | Size | Price Range |
|---|---|---|
| Digital Billboard | 10' x 22' | $1,206.63 - $3,619.88 |
| Static Billboard | 10' x 22' | $965.30 - $2,895.90 |
| Digital Billboard | 10' x 36' | $1,809.94 - $4,223.19 |
| Static Billboard | 10' x 36' | $1,447.95 - $3,378.55 |
| Digital Billboard | 14' x 48' | $2,171.93 - $4,826.50 |
| Static Billboard | 14' x 48' | $1,930.60 - $3,861.20 |
Looking for a different city? Here are some nearby.
Other Chicago business topics.
SIGNARAMA
1513 S State St
Chicago, IL 60605
Special Events Management
2221 W 43rd St
Chicago, IL 60609
Pdi Chicago LTD
2444 N Pulaski Rd
Chicago, IL 60639
ASI Signage Innovations
2630 W Bradley Pl # C
Chicago, IL 60618
New Tech Sign
2840 N Laramie Ave
Chicago, IL 60641
Intersport
303 E Wacker Dr # 2200
Chicago, IL 60601
George Lauterer Corp
310 S Racine Ave # 6n
Chicago, IL 60607
Ad Specialty Answers
325 W Huron St # 712
Chicago, IL 60654
John Manning Photography
332 S Michigan Ave # 10-M37
Chicago, IL 60604
Stevens Exhibits & Displays
3900 S Union Ave
Chicago, IL 60609
Alex Displays
401 N Leavitt St
Chicago, IL 60612
Rapid Displays Inc
4300 W 47th St
Chicago, IL 60632
Alphagraphics
444 N Michigan Ave # 1200
Chicago, IL 60611
Gabel & Schubert Inc
4500 N Ravenswood Ave
Chicago, IL 60640
American Nameplate Co
4501 S Kildare Ave
Chicago, IL 60632
T-G Ad Svc Inc
4535 W Fullerton Ave
Chicago, IL 60639
Golden Incentives
456 N Sangamon St
Chicago, IL 60642
Circle Creations
4600 W 72nd St # 1
Chicago, IL 60629
Poison Pencil
505 N LA Salle Dr # 450
Chicago, IL 60654
Ultimate Signs
5511 W Pensacola Ave
Chicago, IL 60641